Yes, it’s true. I’m 24, we are heading towards the end of 2019 and I just bought my first pair of trainers. If you follow me on Instagram you might have noticed that none of my pictures featured trainers – until now. It’s not because I didn’t want to show them – it’s because I didn’t own a pair.
Okay, to let it sound less dramatically: I count a pair of white Converse to my possession that I probably bought around 2011. I wear them in rare cases like moving house or walking around a campsite in the middle of nowhere. After that, I had another attempt and bought Adidas Superstars when everyone had them a few years ago. Was a mistake, I just wore them two times and sold them afterwards. My conclusion: Trainers are made for everyone, but just not for me. Everytime I spotted a girl wearing trainers paired with wide-leg trousers during the last year I had to admit that it looked so cool. “But maybe my style is simply not cool”, I thought. After having a closer look on different designs and brands from time to time, I finally found my pair: the Veja Campo. It wasn’t love at first sight, I went to the shop twice until I finally bought them – and now I’m even happier to call them mine. They are super comfortable and together with my new wide-leg trousers from ARKET I finally achieved the effortless look I always wanted. I cannot believe how often I wore them until this day because I was afraid to never choose them over my slippers and boots. Times have changed, I would say.
A brand to watch
The best thing: These trainers don’t just look nice – they are sustainable as well which is a huge plus and the reason why I actually wanted to find a suitable pair made by them. Veja is a French brand, founded by two friends in 2004. The brand’s name means “look” in Portuguese, the official language of Brazil, where the founders, Sébastien Kopp and François-Ghislain Morillion, source their materials. The trainers and accessories are made out of organic cotton, wild rubber, vegetable-tanned leather and recycled plastic bottles.
Sustainable approach: Veja knows how to do it
As you can tell, using the mentioned materials result in higher costs and make the shoes more expensive than producing in conventional ways. To be able to compete with names like Nike or Adidas price wise, the brand doesn’t spend money on advertising for example. Maybe that’s the reason why I first heard about them in 2017. Now, even The Duchess of Sussex wears their designs.
Another super interesting fact, how I find: In these days, brands are trying harder than ever to let their customers know about the efforts they make to become more sustainable. In contrast, I have the feeling that Veja doesn’t shout out their approach to the world. For them, it’s a given to produce sustainable, hence they just want to be recognised like any other sneaker brand. I was surprised by how many people know the brand and even bought the shoes without knowing them to be sustainable. This only shows how appreciated their designs are, right? If you are interested, you can buy Veja trainers on their website or at ARKET, &other Stories or Office.
Did you know the brand and their sustainable approach?